Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your reviews. The main findings: your own name carries almost all of your traffic, the two pages built to catch your biggest buying search share an identical title and split the ranking between them, and three more pages do the same thing to your battery storage content. The site itself is in good shape, 39 pages, nothing broken. It's all detailed below, with what to do about each one.
Your site ranks for 209 searches in Ireland, more than most installers manage. But 93 percent of your 567 monthly visits come from people already searching for EnergyServ by name. Here is what happens once you look past your own name, search by search.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| solar panels wexford | 210 | Shows in Google's map-style results. A separate, real ranking sits 6th and brings about one visit. | 6th |
| grants for solar panels ireland | 1.3K | Two of your own pages fight for it. The better one is 32nd. | 32nd |
| solar battery storage ireland | 390 | Three of your own pages fight for it. The best is 12th, and still brings almost nobody. | 12th |
| solar panels cork | 880 | 25th, from your Cork guide. | 25th |
| solar panel cost | 590 | Four of your own pages fight for this one. The best is 42nd. | 42nd |
| solar grants ireland | 480 | 39th. | 39th |
One pattern explains most of this list. Your best buying searches, grants, battery storage and cost, each have more than one of your own pages trying to rank for them. Google splits the credit between duplicates instead of putting its full weight behind one strong page, so searches with real volume behind them sit on page three or four instead of page one.
This is not a design problem. The site already has real drone photos of finished jobs, real client names like Domino's and the HSE, and a working review widget. This is steady monthly work: merging duplicate pages, sharpening headlines, and fixing the one inconsistency on the homepage.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The first two blocks are edits. The bottom block is the monthly work that moves the numbers.
Here's the sum in its plain parts. The searches in this report, grants, battery storage, Cork, cost and the general grants search, add up to around 3,600 people a month typing these words into Google. Right now your own pages are splitting the credit for most of them, so only a handful of those searches ever reach you. You know how many of those searches turn into a job for you, and what a job is worth. That's the sum worth doing on your side.
Your organic traffic dropped 1 percent last month. The two searches most worth winning on this page, grants and battery storage, are each being split by your own pages rather than gathering behind one strong result. That gap only closes once the duplicates stop competing with each other.