Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your reviews. The main findings: your own name carries almost all of your traffic, and three pages compete for your battery storage content while four more compete for cost searches, splitting the ranking each time instead of one page winning outright. The site itself is in good shape, 39 pages, nothing broken. It's all detailed below, with what to do about each one.
Your site ranks for 209 searches in Ireland, more than most installers manage. But 93 percent of your 567 monthly visits come from people already searching for EnergyServ by name. Here is what happens once you look past your own name, search by search.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| solar panels wexford | 210 | Shows in Google's map-style results. A separate, real ranking sits 6th and brings about one visit. | 6th |
| grants for solar panels ireland | 1.3K | 32nd, from a single page. Real volume still sitting past page three. | 32nd |
| solar battery storage ireland | 390 | Three of your own pages fight for it. The best is 12th, and still brings almost nobody. | 12th |
| solar panels cork | 880 | 25th, from your Cork guide. | 25th |
| solar panel cost | 590 | Four of your own pages fight for this one. The best is 42nd. | 42nd |
| solar grants ireland | 480 | 39th. | 39th |
One pattern explains most of this list. Battery storage and cost, your two searches with the most real volume behind them, each have three or four of your own pages trying to rank at once. Google splits the credit between them instead of putting its full weight behind one strong page, so both sit well past page one despite real content built for each.
This is not a design problem. The site already has real drone photos of finished jobs, real client names like Domino's and the HSE, and a working review widget. This is steady monthly work: merging duplicate pages, sharpening headlines, and fixing the one inconsistency on the homepage.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The first two blocks are edits. The bottom block is the monthly work that moves the numbers.
Here's the sum in its plain parts. The searches in this report, grants, battery storage, Cork, cost and the general grants search, add up to around 3,600 people a month typing these words into Google. Battery storage and cost are still splitting their credit across three and four of your own pages, so only a handful of those searches ever reach you. You know how many of those searches turn into a job for you, and what a job is worth. That's the sum worth doing on your side.
Your organic traffic dropped 1 percent last month. Battery storage, the search most worth winning on this page, is still being split by three of your own pages rather than gathering behind one strong result. That gap only closes once the duplicates stop competing with each other.